EP #5: Why the Riches Are in The Niches!
Have you heard this before in business... "The Riches Are In The Niches?"
Sometimes as new entrepreneurs niching down your audience can feel extremely scary.
Several entrepreneurs believe that if they target everyone they have a better chance of making sales and getting their products and services out into the world, rather than narrowing down their audience.
When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one.
How would I know? At one point in time, I tried to service the widest market possible.
Serving any and everyone is a huge mistake.
In today’s episode, I want to share the benefits of working with your niche audience.
Here are a few reasons as to why it’s important in business to identify your customer niche:
- You are able to understand the struggle of a smaller group of “like” individuals
- Speak directly to them “they will feel like you are reading their mind”
- Attract and connect with similar consumers through content
- Not to mention target marketing to save mega money
Honestly, there are way more benefits, that outweigh the cons!
We'll also discuss How do you find your specific customer niche and repel people who are not a good fit for your business.
So let’s get ready to niche down our audience so we can find the riches in the niches.
Let's dive in!
To stay connected with, visit me here at Brittanydarrington.com & Corporatemisfitclub.com
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Hey there Corporate Misfit!
