Have you heard this before in business... "The Riches Are In The Niches?"
Sometimes as new entrepreneurs niching down your audience can feel extremely scary.
Several entrepreneurs believe that if they target everyone they have a better chance of making sales and getting their products and services out into the world, rather than narrowing down their audience.
When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one.
How would I know? At one point in time, I tried to service the widest market possible.
Serving any and everyone is a huge mistake.
In today’s episode, I want to share the benefits of working with your niche audience.
Here are a few reasons as to why it’s important in business to identify your customer niche: